Caffeine and Community

If you’re like me, you probably long for the good ol’ days when you stopped for a gourmet coffee every morning on the way to work (sigh).  How about some temporary relief?  According to Businessweek’s site, Starbucks is offering just that—one free coffee for the price of a little volunteerism.  From January 21^st through January 25^th, all you have to do is sign a pledge card to donate five hours of time to a local cause of your choice.  The promotion is set to coincide with the inauguration of Barack Obama as President; part of his campaign platform was a call for more community service.

 

Caffeine and community—I’m thinking it’s a great combination….and it may just lead to increased coffee sales.  (Dare I hope for a report from Starbucks post-promo?)