Superbowl Commercials Payoff for Some

According to this article in Adweek some companies got a boost on Twitter after their commercials aired during Sunday’s Superbowl.

The article says that, of all the commercials during the game, those belonging to food-related businesses had the biggest increase in messages with their name on Twitter. Denny’s had the biggest increase after their commercials offering free breakfasts aired. The number of “twits” about them jumped substantially.

Did you Twit about any commercials after the game? Do you ever Twitter about businesses?