
Restaurants Cash in on Madness
March 24, 2009–“March Madness,” that is. According to Peter Romeo–one of my preferred industry bloggers–this fast-paced season of basketball eliminations is an important time for promotions in the restaurant industry. Some try plying diners with basketball-related deals. Others highlight their dining room bigscreen TVs, perfect for catching a game with some friends. Is your restaurant planning any special menu additions? Basketball-themed restaurant décor? How do you keep guests coming back for more in these sometimes less-than-inspiring early spring days? Personally, I can’t wait for the days when outdoor dining is back with the patio furniture and market umbrellas!