Restaurant Promos: Last Chance for Lent

I just read an article on USA Today’s site about McDonald’s new(-ish) Filet-O-Fish TV spot that’s seen over a million views on YouTube. The video is pretty funny, but I am even more impressed with the Filet-O-Fish’s sales. A full quarter of the sandwich’s annual sales are made during Lent, and I thought it would be interesting to see what other restaurants (chains and independents alike) are doing to promote their non-meat offerings on Fridays. (Reminder: If your eatery hasn’t done any promotion yet, you’ve got one last Friday to give it a go.)

So what promos have you done, participated in, or heard of during this Lenten season? (Of course, if you’re in need of any seafood service items, just give us a call at 800-797-3788 or visit www.Servu-Online.com.)