So this will probably come as no surprise to most, but happy hour is a very popular tradition at lots of bars across the country. After all, who doesn’t love a good deal? (Especially when it’s cheap beer…)
So it should also come as no surprise that a recent Technomic survey found that over 70% of bartenders say the best way to bring in sales on a new drink is to use a price promotion. So if you are planning to give a new cool drink a try in your bar, consider testing it out with a tempting price tag. Once your customers taste how great your latest concoction is, the idea is that they’ll continue to buy it even after the price promo is over. And DO make sure the promotion is for a limited time. Otherwise, your guests may come to expect bottom barrel prices and become resentful when you finally have to raise them. Best just to make it clear that you’re having a limited time promotion, hype it up a bit, hook your audience, and then bring prices up as expected.
If your bar needs updated bar equipment to go with your updated drink menu, be sure to stop by www.servu-online.com to get everything you need!
