Posts Tagged ‘happy hour’

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Measured liquor pour: small investment equals large profit

October 19, 2009

How much money is your bar leaving on the table? For the bar owner, over pouring of liquor with a free flow pour can result in a huge loss in revenue. Today we are going to discuss one low cost change that you can make which has the potential to increase consistency and profit; that change is adding measured pours. Let’s quickly review the numbers pouring from a measured 1 oz shot out of a one liter bottle:

 

price
per drink 
 2 more drinks earn per bottle  2 more
drinks earn per case
 3 more drinks earn per bottle 3 more
drinks earn per case

$2.50

$5.00 $60.00  $7.50 $90.00
 $3.00 $6.00 $72.00  $9.00 $108.00
 $3.50 $7.00 $84.00  $10.50 $126.00
 $4.00 $8.00 $96.00  $12.00 $144.00
$4.50  $9.00 $108.00  $13.50 $162.00
$5.00 $10.00 $120.00  $15.00 $180.00

 

When you reduce over pouring with a measured spout you can increase the number of drinks the bartender can serve by an additional two to four drinks per bottle. Considering the average number of liquor bottles in a bar, the impact using a measured pour spout will have on long term profitability is easy to see.

In addition to the revenue increase, you are increasing the quality of your customer service by ensuring that each customer is treated equally and consistently on every drink. The drinks won’t be too weak one night and too strong the next. This will hold true on busy nights when the staff can’t pay as close of attention as they normally do or on the first night of a new bartender.

 

You can find measured pours at Serv-U in the bar supplies section and are available in a wide range of measurement sizes, colors, and collared & uncollared. If you have addition questions, feel free to contact us via phone at 800-797-3788 or swing by the website and launch a live chat with one of our customer service reps.

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Happy Hour and Happy Customers

August 27, 2008

So this will probably come as no surprise to most, but happy hour is a very popular tradition at lots of bars across the country.  After all, who doesn’t love a good deal?  (Especially when it’s cheap beer…)

So it should also come as no surprise that a recent Technomic survey found that over 70% of bartenders say the best way to bring in sales on a new drink is to use a price promotion.  So if you are planning to give a new cool drink a try in your bar, consider testing it out with a tempting price tag.  Once your customers taste how great your latest concoction is, the idea is that they’ll continue to buy it even after the price promo is over.  And DO make sure the promotion is for a limited time.  Otherwise, your guests may come to expect bottom barrel prices and become resentful when you finally have to raise them.  Best just to make it clear that you’re having a limited time promotion, hype it up a bit, hook your audience, and then bring prices up as expected.

If your bar needs updated bar equipment to go with your updated drink menu, be sure to stop by www.servu-online.com to get everything you need!